I’m recycling this story on shooting slashes and pours because I think it’s interesting and it gave me my start on doing liquids. I base all my pour and splash shots on what I learned on this job.
The job came in from Design Kitchen. The client: Abbott Labs, European division. The product: Ensure. The shot: A pour for the package design, it changed to a splash and finally it changed to a pour with a splash… a challenge.
First we started out experimenting with the liquid to see what kind of splash it would make by just pouring it into a glass. It made a mess, but no splash. Not too hard to determine that we would be doing this shot combining two elements: the splash and the pour. The viscosity (great word, look it up) of the liquid can determine how much of a splash you get by dropping different weighted objects into the liquid.
What could we use to make a splash and not break our glass? We figured out that a medium acrylic ice cube did the trick. We also determined that having one cube in the glass also helped the splash. With some testing we determined the best height to drop the cube, and with a laser trigger, we could set the proper delay. Going back to viscosity, I later used a large bolt nut (from the railroad) to make liquid yogurt splash.
The second stage was the pour. This was the simple part. Keep the glass in the same spot, fill with ice, and start pouring. We tested a few pitchers to see which had the largest and most accurate spout. Once we determined that, we just started shooting. Because we had done the prep work, it did not take long to come up with the perfect pour. Later I discovered that a juice/milk carton with the topside opening makes a great pour, abandoning the use of pitchers.
The final stage was picking the two best shots—splash and pour—and combining them in Photoshop. We cleaned up the extra spots and dribbles and created a beautiful pour and splash that will garnish the packaging for the variety of Ensure flavors.
Any questions or comments just let me know.
If you want my blog sent directly to you, check the RSS logo below.